Casio

The Casio Classic, a vintage detail that enhances your outfit

Casio is a company like no other. Founded in 1946, Casio first developed professional calculators, then programmable calculators for professionals and the general public, in a Japan struggling to recover after the war. In 1974, Casio presented its first digital watch, the fruit of constant technological development within the company. Casio thus took its place among the pioneers of quartz watches and strengthened its international profile. Success follows, and little by little Casio conquers market share and develops its famous electronic watch collections. The launch of the G-Shock and Baby-G ranges in the 90s enabled Casio to meet the demand for watches: the Casio Classic was aimed above all at young adults and modern men, the watches with integrated calculator were popular with executives and CEOs, the G-Shock quickly became the model of choice for extreme sportsmen and professionals, while the Baby-G, designed by and for women, offered a new approach to women's watches. The Casio Classic, now part of the Collection range, remains Casio's foundation today. Their style remains timeless and crosses generations with the same vintage elegance, that old-school look we love so much. Most often gilded or silvered, the Casio Collection watch pretends to emphasize functionality without worrying about style: octagonal dial, simple liquid crystal display, four buttons, sturdy bracelet. No superfluity, everything is contained in these few elements that alone represent an inimitable style. Of course, all the time, calendar, alarm and other functions… that made these watches famous decades ago are still available today. For both men and women, if you're looking for a Casio that stands out from other vintage Casios, you'll of course find round or square models with a sleeker, more fluid style that's sure to look great on your wrist.

Unbreakable watches do exist: they're called G-Shock and Baby-G!

Everyone knows G-Shock, at least by reputation. Ever since they were first launched, these Casio outdoor watches have been raking in compliments and recommendations for their reliability and sturdiness. If their "bodybuilt" style initially had a little difficulty in establishing itself, when technical performance joined the new fashion, the G-Shock became a success that endures to this day, despite competition from new brands such as Nixon. The initial idea was simple: the watch had to be able to be thrown from the top of a building and still work. A successful gamble for this watch, which quickly became the official model for many extreme professions: the US army, mountaineers, sailors, firefighters, sportsmen and women… Today, the G-Shock has become a classic, worn as much for its performance as for its adventurous style. Paired with outdoor clothing, G-Star cargo pants, a camo T-shirt, etc., the Casio G-Shock never leaves you indifferent, giving its owner a dynamic, sporty look. The same goes for the Baby-G, the women's G-Shock collection, which boasts the same qualities but with a more feminine style, while retaining its adventurous side. Of course, for women's digital watches, there's the Collection. For sportswomen and adventurers, there's Baby-G. We appreciate the multitude of colors on offer, which bring a certain freshness to the G-Shock colors, and the well-balanced design. If at first glance the G-Shock and Baby-G don't seem to suit every outfit, a little finesse will enable you to wear them with any garment. If you're more of a chino and polo wearer, simply opt for sober, easy-to-match colors (white, black, navy) and you'll be fine. The epitome of class is to have your G-Shock or Baby-G in the same color as your top… . Conversely, your vintage Casio should stand out and be visible. On a rather sober and discreet outfit, it brings a visible touch of class.