Havaianas

Havaianas or the best flip-flop on the market

A true symbol of summer, Havaianas is everywhere the sun shines. For several decades now, the Brazilian brand has been giving the flip-flop its letters of nobility, making this product more than just a shoe. By its very nature, the Havaianas flip-flop is very simple: a 100% rubber sole and a strong strap. The design of the Havaianas tongue sole, however, is a little more complex than it seems, because this flip-flop does not deform over time. In fact, this is what enabled Havaianas to combat counterfeit flip-flops back in the 70s! What's more, the strap is designed not to loosen despite hours of walking on the beach. Finally, the rubber treatment prevents the Havaianas flip-flop from smelling, which is quite important for comfort when wearing your pair all summer long! In short, the brand has built its reputation and success on a patented model that is hard-wearing, comfortable and durable, enabling it to dominate the Brazilian market in a short space of time; before invading the international market… Today, Havaianas is the leader in flip-flops just about everywhere in the world, even as far away as Asia, and is sold both in Havaianas flagship stores and in those vans that criss-cross the Brazilian hinterland to sell to small villages. Over time, and with an ever-growing presence in beachwear and equipment, Havaianas has become a veritable institution in Brazil and other equatorial countries. Its investment is not just commercial, it's also ecological and community-oriented: Havaianas finances institutes to save endangered species and donates profits from events to charity.

From the beach to the catwalk: Havaianas revolutionizes the flip-flop

A typically Latin and equatorial spirit has animated Havaianas since its beginnings: good humor, lightness, sociability. Havaianas takes its inspiration from life by the sea, from meeting friends, sun and travel. It's not surprising that the brand continues to grow in popularity: after the popular market, the brand moved upmarket with Havaianas espadrilles, then more recently sneakers that incorporate the rubber sole inside, for a flip-flop feel even when the weather doesn't allow it, or when you've forgotten your Birkenstock sandals for a walk on the trails. Then came the stars, like Angelina Jolie and David Beckham, and finally fashion, starting with Jean-Paul Gaultier. Who'd have thought it? Clearly, Havaianas is more than just a flip-flop. It's a relaxed art of living, reflected in Havaianas espadrilles, designed with the same concern for sturdiness and comfort, and in the countless colors and patterns now available for Havaianas shoes. The story goes that, initially, Havaianas flip-flops were only available in blue and white, when one day a manufacturing error produced a batch of flip-flops with a green strap, which sold out instantly. Today, in addition to the exceptional, limited collections that punctuate the seasons, Havaianas offers trendy designs such as floral, aztec, leopard, sunset, etc., to match your American People chino shorts or swim shorts. We all remember the famous Brazil model, with its little Brazilian flag on the strap, designed to celebrate the soccer World Cup in 1998. Given the model's success and collector status, Havaianas has decided to reissue it: now's the time to buy this historic model!