New Era

New Era, star of the cap and cap of the stars

New Era is a fine example of an American-style family business. Founded in 1920 by German-born immigrant Ehrhardt Koch, New Era has been run by four generations of Kochs, and still is today. The sense of family and the strong values represented by quality, a taste for hard work and personal investment transpire in the New Era caps, which are easily among the very best on the market. It goes without saying that to sign contract after contract since the 1930s, New Era has innovated in more ways than one. The progress made in the comfort, reliability and style of the New Era caps has enabled the American brand to guarantee the exclusive supply of MLB teams, then to increase its portfolio licenses up to approximately 500 today. What better argument in favor of the quality of New Era caps? New Era is particularly known for its licenses MLB, NFL, NBA, and its caps featuring pop culture characters: Batman , Superman, Star Wars, etc. New Era presents an incredibly rich choice of colors and patterns within its range of caps. The best known of these is undoubtedly the 59Fifty, created in 1954. This flat peak cap has become the standard known as the “Brooklyn”. It has a straight and massive crown, ideal for displaying a large embossed logo. Very typical US and streetwear, it is worn by both sportsmen and rappers, making the New Era 59Fifty a true urban symbol. The flat visor, frank and direct, gives a dynamic look to the whole. This snapback is particularly recommended if you are tall.

The New Era baseball cap embodies the chic trend

More vintage and very trendy at the moment, the baseball caps have real assets. At New Era, the 9Forty and 39Thirty ranges correspond to baseball caps. They are distinguished by a curved visor, in the style of the original baseball caps from the turn of the century. These New Era caps bring a retro touch at the same time as an authentic side to the elegance and certain charm, which do not look out of place on a sport chic or even formal outfit. Jeans or chinos, trousers or MZGZ chino shorts for the bottom; polo shirt, t-shirt or Armani tank top for the top: everything suits him. We will favor traditional shades such as navy or burgundy to reinforce the retro look, as well as an adjustment system strapback with metal buckle, for the chic touch. The baseball cap is fitted, so be sure to adjust it to your head circumference. For the summer, do you perhaps prefer a lighter, more airy cap? The New Era trucker is made for you! With its mesh mesh crown, it keeps your head cool, while letting you enjoy the New Era style. In flat or curved visor version, the trucker cap is the best to combine streetwear and beachwear: put on your Havaianas flip flops, your chino shorts, your sunset t-shirt and your New Era trucker, and you're done. Sacrificing neither style nor comfort: this is the successful bet of the New Era summer cap. Let's not forget that New Era also offers clothing: t-shirts and tank tops flanked by your favorite team or printed with the latest visuals sunset or palm, New Era has what it you need to complete your outfit. All you have to do is decide between an athletic sportswear outfit, a casual summer look or Brooklyn streetwear...