Reebok

From J.W. Foster to Reebok, blockbuster sneaker technology

From the creation of his very first pair in 1895, J.W. Foster has relied on innovation and audacity by inventing the first spiked shoe. In 1958, two of his grandsons created Reebok with the same line of conduct: to always go further in innovation. First dedicated to professional sports, Reebok began by developing shoes for running and aerobics, and notably developed the very first sports shoe for women . Sneakers, tennis and Reebok shoes then conquered several disciplines (basketball, football, hockey, etc.) during the 1980s. Reebok became one of the main players in sportswear and markets models that are now legendary. The Reebok Freestyle, released in 1982, offered a fluid and futuristic design for a sneaker exclusively reserved for women. The smooth sides were joined by flat laces and topped with a padded stand-up collar with double Velcro closure. A design that is both lightweight and provides excellent support, which made the Freestyle sneakers the most worn athletic and sportswear of all time. Reebok had just entered the hearts of sportswear lovers for good, in time to do it again in 1989 with the Reebok Pump. The famous Pump was the first sneaker equipped with an inflatable padding system on demand, allowing it to adapt perfectly to your morphology. Thanks to the combination of unprecedented technology and an ultra-trendy design between basketball and streetwear, the Pump has become the symbol of a generation. A true icon of the hinge between the 80s and 90s, the Pump still inspires many Reebok models today, thanks to its avant-garde details and design.

Modern design meets vintage style: the timeless Reebok shoe

The Reebok formula for success is simple: foolproof design and timeless design. Building on the success of the Freestyle, Reebok has been evolving brilliantly since then on the fine line between technical equipment and sportswear clothing, thanks to collections of tee shirts, sweatshirts and accessories. athletic shoes that complemented the sneaker offer in the 80s and 90s. While the competition of the time offered very colorful and not always aesthetic technical looks, Reebok's simple and elegant design practically invented streetwear by giving a chic and fashionable side to sportswear , which still works perfectly today. The Reebok sneakers can be easily combined with various outfits, from the Fila t-shirt to the Selected shorts. So upon its release, the Classic Leather was a huge success - which continues today. The Classic offers an efficient and comfortable running design that allows for a fluid and minimalist line, as well as a 100% leather upper. An elegant and casual sportswear classic, just like the Workout, the Freestyle or the Ex-O-Fit, its equivalent for men. The models in the Reebok Classic range are regularly updated to stick as closely as possible to trends, while maintaining their unique identity. On the fashion sportswear side, Reebok remains at the forefront with more fashionable models, such as the InstaPump, heir to the famous Pump, the Ventilator or the FuryLite[X4371X ]. Here, the style sticks to the technique. Clean lines, low mesh upper, ventilated cutouts on the sides: the pro inspiration is obvious. Trainers designed for sport that wear equally well in everyday life, thanks to their lightweight, flexible design and timeless style, as history proves.