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Reebok offers one of the finest collections of sneakers. For decades, the Classic has been a benchmark for sneakers, especially in Leather or suede versions. The GL 6000 and the Classic Nylon, which combine sporty ergonomics and a dynamic look, are dedicated to running and performance. We will not forget the Freestyle and the Pump, two legendary models that changed the history of basketball. Created in 1895 in the United Kingdom, Reebok has equipped the greatest athletes of the century such as Shaquille O'Neil or Thierry Henry. It is now a cult brand and synonymous with quality as well as innovation. All clothes, sneakers and accessories Reebok can be found on Ryses.
Since creating its very first pair in 1895, J.W. Foster invested in innovation and boldness by inventing the first spiked shoe. In 1958, two of his grandsons founded Reebok with the same approach: always go further in innovation. Initially dedicated to professional sport, Reebok began by developing running shoes and aerobics shoes, notably launching the very first women's sports shoe. Reebok sneakers, tennis shoes, and Reebok shoes then conquered several disciplines (basketball, football, hockey…) during the 1980s. Reebok became a major player in sportswear, marketing models now legendary. The Reebok Freestyle, released in 1982, featured a fluid and futuristic design for a sneaker exclusively reserved for women. The smooth flanks were joined by flat laces capped by a padded high collar with double velcro closure. Both lightweight and providing excellent support, the Freestyle became one of the most worn athletic and sportswear sneakers ever. Reebok definitely won the hearts of sportswear lovers, just in time to repeat success in 1989 with the Reebok Pump. The famous Pump was the first sneaker equipped with an inflatable cushioning system on demand, allowing a perfect fit to your morphology. By combining innovative technology with a very trendy design mixing basketball and streetwear, the Pump became a symbol of a generation. A true icon at the turn of the 80s and 90s, the Pump still inspires many Reebok models today thanks to its avant-garde details and conception.
The formula for Reebok's success is simple: flawless design and timeless style. Building on the success of the Freestyle, Reebok has since brilliantly evolved on the fine line between technical equipment and sportswear clothing, thanks to collections of t-shirts, hoodies, and athletic accessories complementing the sneakers offer in the 80s-90s. While competitors at the time offered very colorful and not always aesthetic technical looks, Reebok’s simple and elegant design practically invented streetwear by giving a chic and fashionable side to sports clothing, a concept that still works perfectly today. Reebok sneakers easily match various outfits. For example, from its launch, the Classic Leather was hugely successful and continues to be. The Classic offers an efficient and comfortable running design with a fluid and minimalist line, as well as a 100% leather upper. An elegant and casual sportswear classic, just like the Workout, the Freestyle or the Ex-O-Fit, its male equivalent. The Reebok Classic range models are regularly updated to stay close to trends, while preserving their unique identity. On the fashion sportswear side, Reebok remains a leader with more fashion models such as the InstaPump, heir to the famous Pump, the Ventilator, or the FuryLite. Here, style matches technique. Clear lines, low mesh upper, ventilated cutouts on the sides: the pro inspiration is obvious. Sneakers designed for sport that are also wear-friendly thanks to their lightweight and flexible design and timeless style, as history proves.
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