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Sundek was founded in San Francisco at the end of the 1950s, at the heart of an era when surf culture established itself as a true way of life on the Californian coasts. The brand made its mark by designing quick-drying nylon swim trunks, specifically intended for surfers. Sundek extended its influence to Hawaii and the East Coast of the United States. It then launched its iconic "Rainbow" swim trunks, a piece still circulating today in the brand's swimwear collections.